KZA Unveils New Brand Identity and Website
Firm Reinforces Commitment to Excellence in Healthcare Consulting and Education
KZA, Inc., a leading consulting and education firm with over 38 years of experience, is proud to announce the launch of its new brand identity and website. After months of meticulous planning and hard work, KZA is thrilled to reveal a fresh, dynamic look that embodies its commitment to excellence in healthcare consulting.
The process of rebranding began in early December 2023, with a focus on capturing the essence of KZA's mission and values. The new branding incorporates identifiers and concepts such as collaboration, quality, transparency, integrity, and healthcare, and acts as a bridge between clients and their goals. These elements are reflected in the new logo, which serves as visual representations of KZA's core principles.
Cathy McDowell, President & Chief Executive Officer of KZA, expressed her enthusiasm for the unveiling of the new look. "This is an exciting moment that signifies the start of a promising new era for the company. This moment represents a significant milestone in KZA's journey, symbolizing growth, evolution, and a renewed sense of purpose.”
The new website KZANow.com, still houses favorites such as Coding Coaches and National Workshop materials. Additionally, clients will see the new branding incorporated into monthly communications and workshop materials starting March 8-9 at their upcoming 2024 Live Conference in Dallas. Attendees will have the opportunity to experience the new branding firsthand and learn from KZA’s expert consultants. Registration for the conference remains open until March 8th.
For more information and to stay updated on KZA, visit KZANow.com.
About KZA:
KZA, Inc. (formerly Karen Zupko & Associates) is a leading consulting and education firm with a commitment to provide guidance to physicians and healthcare organizations. With decades of experience, KZA provides guidance with their certified team of experts in Audit & Coding Education, Compliant Billing, and Practice Operations for physicians and healthcare managers. KZA is a proud participant of the AAOS Member Advantage Program.
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