A practice management consulting and training firm working for and with physicians since 1985

Especially for Plastic Surgeons

Marketing and management information tailored to the needs of cosmetic surgeons.

Most of the links here are in .pdf format and need to be opened in Adobe Acrobat Reader. If you don't have this software, visit the Adobe website for a free download.

New and Noteworthy
FAQ: Red Flags Rule, Plastic Surgery
Building a Better Skin Care Practice written by Karen Zupko
Pod Power
Cutting-edge entrepreneurs see huge marketing potential in one of technology's hottest trends: the podcast.
See what practices are saying about us!
Check out KZA's new testimonial page to view your colleagues' impressions of KZA.
Make Your Practice's Marketing Event Unforgettable
Learn unique way for achieving new referrals by showing your appreciation to current and past clients!
Favorite Downloads
What Patients Love Course Letters
Patient Recall Letter
Karen's Famous Lesion Letter
Are you a good listener? Download this survey - your results may surprise you.
Understand billing for elective surgery. If you don't accept assignment on elective procedures for Medicare patients, you'd better understand the rules. Read HCFA's guidelines.
If Your Practice Needs a Lift ...
Our seasoned team of educators and consultants, led by internationally-known plastic surgery advisor Karen Zupko, has worked with more than 350 plastic surgery practices nationwide. Meet KZA's plastic surgery team and find out how we can help you get results. We provide:
  • Management and marketing evaluations
  • Patient coordinator and staff training
  • Strategic assessments and retreatsift
Management & Marketing Tips
KZA offers advice about creating marketing tactics, managing money, and successfully using the Web to market your practice.
Learn about customizing online surveys capturing patients' opinions
Access this valuable archive of practical and profitable tips.
Rewrite those form letters! What do your written materials say about you and your practice? Tune up your writing skills with these examples of poorly written and well written letters.
Know your state's prompt payment law. Read KZA associate Jennifer Bever's article and check out our state by state guide.
Tools Forms & Checklists
Download useful samples and tools! Most are in Microsoft Word so you can customize them to your practice's unique needs.

Sample Financial Assessment Form

Surgical Cost Quotation

Post-Consultation Letter

Cosmetic Patient Welcome Letter
Services
Coding Audits
Consulting
Hourly Coding Assistance
Speaking & Training
Writing
Products
E&M Profile Analyzer Order Now!
The Surgeon's Guide to Hiring Effective Staff Order Now!
Job Descriptions on CD Order Now!
Employee Manual Order Now!
Code-It Order Now!
Successfully Talking to Patients About Money Order Now!
ProceptionTM Order Now!
SelectTM Order Now!
Background Checks Order Now!
Website Evaluations Order Now!
Resources
The Coding Coach
KZAlerts
Articles
The Idea Box
Testimonials
Go here to see what our Otolaryngology clients are saying about KZA.

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Proception Workstyle Analysis Tool
Read about how this valuable tool can provide you with insight into the behavioral styles of you and your staff.

Aesthetic Practice Check-Up Learn about how you can benefit from our one day onsite visit.

Picking a diagnosis code has never been easier. Code-It! for Plastic Surgery has been updated for 2009. Order yours here!

Let KZA Evaluate Your Website! Call and schedule your Web evaluation today! KZA has reviewed hundreds of plastic surgery sites. Let us critique yours against our 50+ criteria checklist. You receive detailed comments PLUS a 2–3 page action plan of recommendations. This service is only $495 and requires no travel expenses!

KarenZupko & Associates, Inc. • 625 North Michigan Avenue, Suite 2225 • Chicago, Illinois 60611 • 312.642.5616 • FAX: 312.642.5571

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