A practice management consulting and training firm working for and with physicians since 1985

Especially for Plastic Surgeons

Marketing and management information tailored to the needs of cosmetic surgeons.

Most of the links here are in .pdf format and need to be opened in Adobe Acrobat Reader. If you don't have this software, visit the Adobe website for a free download.

New and Noteworthy

The 2008 ICD-9-CM are now available.

Building a Better Skin Care Practice written by Karen Zupko

*Click here to download a complimentary copy of the PCI Journal.

Plastic Surgery Practice Advisor

Pod Power
Cutting-edge entrepreneurs see huge marketing potential in one of technology's hottest trends: the podcast.

See what practices are saying about us!
Check out KZA's new testimonial page to view your colleagues' impressions of KZA.

Make Your Practice's Marketing Event Unforgettable
Learn unique way for achieving new referrals by showing your appreciation to current and past clients!

Favorite Downloads

What Patients Love Course Letters

Patient Recall Letter

Karen's Famous Lesion Letter

Are you a good listener? Download this survey - your results may surprise you.

Understand billing for elective surgery. If you don't accept assignment on elective procedures for Medicare patients, you'd better understand the rules. Read HCFA's guidelines.

If Your Practice Needs a Lift ...

Our seasoned team of educators and consultants, led by internationally-known plastic surgery advisor Karen Zupko, has worked with more than 350 plastic surgery practices nationwide. Meet KZA's plastic surgery team and find out how we can help you get results.We provide:

Management and marketing evaluations

Patient coordinator and staff training

Strategic assessments and retreatsift

Management & Marketing Tips

KZA offers advice about creating marketing tactics, managing money, and successfully using the Web to market your practice.

Learn About Customizing online surveys capturing patients' opinions

Access this valuable archive of practical and profitable tips.

Rewrite those form letters! What do your written materials say about you and your practice? Tune up your writing skills with these examples of poorly written and well written letters.

Know your state's prompt payment law. Read KZA associate Jennifer Bever's article and check out our state by state guide.

Tools Forms & Checklists

Download useful samples and tools! Most are in Microsoft Word so you can customize them to your practice's unique needs.Surgical Cost Quotation Post-Consultation Letter Cosmetic Patient Welcome Letter



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Proception Workstyle Analysis Tool: Read about how this valuable tool can provide you with insight into the behavioral styles of you and your staff.

Aesthetic Practice Check-Up: Learn about how you can benefit from our one day onsite visit.

Picking a diagnosis code has never been easier. Code-It! for Plastic Surgery has been updated for 2006. Order yours here!

Let KZA Evaluate Your Web Site!

KZA has reviewed hundreds of plastic surgery sites. Let us critique yours against our 50+ criteria checklist. You receive detailed comments PLUS a 2-3 page action plan of recommendations. This service is only $495 and requires no travel expenses! Call and schedule your Web evaluation today!

KarenZupko & Associates, Inc. • 625 North Michigan Avenue, Suite 2225 • Chicago, Illinois 60611 • 312.642.5616 • FAX: 312.642.5571