"Botox-on-the-Go" Injects a New Idea into Cosmetic Medicine

Check out the article in Thursday's New York Times on Smoothmed—the Botox-only storefront office and brainchild of Drs. Andrew Elkwood and Michael Rose—set to open next month in Manhattan. An excerpt:

“It will appeal to people who took a few hours to shop at Bloomingdale's, to secretaries on their lunch hours, to people who live and work in the neighborhood, and we will be getting visitors who think on a whim, ‘I wouldn't normally do this at home, but we're in New York, so let's try it,' " Dr. Rose said.

A patient's first visit to Smoothmed should take about 30 minutes or less, and follow-up appointments will take 15 minutes or less, he said. “People just need to be educated that it's fast, it's cheap, and it's not intimidating."

For more, see "The Little Botox Shop Around the Corner."