Looking for Loyal, Not Just Satisfied Patients?

Here's an approach you can put into place right now! Why aren't satisfied patients worth as much as loyal patient, you might ask? Well because loyal patients refer their friends, they act as active advocates on your behalf. The truth is that two years after surgery, some satisfied patients can't even remember your name!

1. Patients, who operate as customers in other venues, usually give their money to people they like.
Lose the sour puss at the front desk who can't even spell smile - let alone deliver one. Check out that voice answering your phone–inviting or does she sound like she could be a guard at a correctional facility? Pay extra for upbeat and inviting. And, the same with your patient coordinator–make sure she is effective and likeable.

2. Be as smart as your patients.
Potential patients use the Internet – and are often incredibly well informed as a result. If your staff are "too busy" to check out the sites that patients are visiting before their consultations, you’re missing a big opportunity to look smart. Patients want the people caring for them to be at least as well informed as they are. You think all Internet information is suspect? Wrong! Some of the information posted is incorrect. Thus, it is important to know the good sites from the bad and to direct patients to authoritative, reliable sources of information.

3. Deliver what potential patients really want.
Sure, they want "expert" care from a board certified surgeon – it's a given, it's what is expected. Delight your busy patients by being an "on time doctor." If a psychiatrist can do it, so can you. And, if your staff were on the ball, they would be alerting patients to delays on their cell phones as a matter of respect. What else do they crave, value and yearn for? Ask them and find out! Then deliver it.

4. Lose the TGE attitude.
"That’s Good Enough" thinking leaves you open to competitors who have the AVIS “We Try Harder” mindset. Delight your patients; surprise them with little touches. Do the things you don't need to do and you'll find that their ringing endorsements of your practice will result in their friends beating your door down.

Did your aesthetic practice grow last year by 25% or more?

According to a recent ASPS study, cosmetic surgery was up 33% last year. Did your aesthetic practice increase by at least 25%? It should have seen the impact of that national growth. Spurred on by shows like ABC's Extreme Makeover, more of the viewing public decided to check out plastic surgery and what it might offer them.

If you didn't see a piece of that growth and you need help jump starting your plastic surgery practice - call us! We can help you get a move on - right now, enroll your staff in one of our training courses.