Prepare Seasonal Skin Care Displays

Could your product displays use a boost? Consider creating seasonal displays to liven up the skin care area. The upcoming Thanksgiving and Christmas holidays offer a great opportunity to create eye-catching displays that attract both long-time and new patients.

For example, the Skin Care Specialist at Maxwell-Aesthetics in Tucson, Arizona does a wonderful job of creating tasteful displays for fall and the holidays. Along with each new display is a "special feature" product, which she ensures the administrative staff know how to describe to patients. Pairing attractive, new displays with special product features has proven to be an effective way to boost sales.

Faux leaves, decorations, and twinkle lights are available at craft stores for a very reasonable price. Give your Skin Care Specialist a budget, agree which products you want to feature, and let her be creative!

What have you done to make your product displays more attractive? Email us and we may feature your ideas in an upcoming alert.

Back to the Marketing and Management Tips Archive