What's Your Goal for the New Year

If you don’t set a mark for yourself, you’ll never achieve it.

Now is the time to run a CPT frequency report and see which surgeries were done this past year. Then ask yourself these questions:

• Do you like your case mix?

• Did your practice grow in positive and desirable ways from last year?

• What does the surgeon want to do more of or less of?

• What will it take to achieve that goal?

If you don’t have a plan to address these issues, you need one. And now is the time to write it.

It may be that by doing one simple thing, like making meaningful followup calls (not just the “I wanted to know if you had any questions” approach) you could boost the aesthetic scheduling rate by 5%. Or, in some practices, a comprehensive rethinking of the consultation process might be in order. KZA can help you do this. If you do more of the same thing, you can’t be surprised if you get more of the same results, can you?

Other practices should concentrate on how they are spending their market dollars and the ROI from these dollars. Creative ideas are fine, but if results aren’t tracked fully, that’s a mistake. Some practices with a first generation website need to upgrade. Call us if you want help in making that assessment. And staff who want performance bonuses need to take an assertive approach in leading and implementing change.

Whatever your analysis yields, the time is now to put an action agenda in writing for the new year.

Here’s to a successful New Year for all!

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