Knock Your Socks Off Practice Building
Course Overview
Whether you’re a specialist or a primary care physician, you want loyal—not just satisfied—patients. Managed care has disrupted many standard referral patterns. Companies change insurance plans and so do their employees—your patients. It takes more than just a good bedside manner to keep your practice competitive.
This course offers a sane, affordable prescription for marketing success. Using proven, step-by-step solutions, we'll teach you how to build, strengthen, and expand your practice. You'll learn about the difference between loyal and satisfied patients, and how to use differentiation as a competitive strategy. We'll also show you how to measure patient satisfaction and "layer" your marketing tactics.
Plus…you'll learn how to incorporate "e-communication" techniques to reach your influential referral sources: physicians, patients and their families, employers, others-in-the-know, and plans.
Learning Objectives
As a result of attending this course, participants will understand how to:
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Use sophisticated relationship building strategies to build referrals
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Evaluate whether existing marketing strategies are being optimize
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Track the success of marketing programs and tactics
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Perform a SWOT analysis, and define the practice's Unique Service Proposition (USP)
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Promote the practice to referral sources and patients using the Web and email
Who Should Attend?
Practice decision-makers, physicians, administrators, and managers who seek creative marketing solutions.
How Long is the Workshop?
Either a 1 hour or 1/2 day format is available, depending on your organization's needs and time availability.
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