SECRETS OF THE MOST
Successful Aesthetic Practices

Who should attend?

• Plastic surgeons who want to develop and lead a top notch team.
• Managers eager to adapt and expand their skill set and knowledge.
• Patient Care Coordinators who are goal oriented with a desire to be great, not good.

Team attendance is your best investment. When everyone is “on the same page,” needed changes are more likely to occur.

How beneficial is this session?

Look at it this way: If you schedule just one or two additional cases or non-invasive procedures a month – at an average of $5,000 – that’s additional revenue of between $60,000 and $120,000 a year. So, is the training worth it? You bet. Small investment, big payoff.

To understand how this happens, ask yourself these questions:

1. What is your new patient no show rate? (No shows are pick pockets!)
   
   
2. Are you constantly discounting fees and making ‘special offers’ to fill the schedule? (Do prospects see you as the Wal-Mart of plastic surgery?)
   
   
3. What is your retention rate for injectable patients? (What you don’t know?!)
   
   
4. What is your Patient Acceptance Rate (PAR) for your top five procedures for 2011 compared with 2010? (Oh, no one has calculated that. Too bad.)
   
   
5. What are the top three reasons besides money that patients don’t schedule with you? (Still wondering?)
   
   
6. Are all new patients receiving a meaningful post consult follow-up? (Not, “I’m calling to see if you have any questions.” So lame. Or a letter that says, “I hope your consult was beneficial.”)
   
   
7. Do your quotes sound like the 10 Commandments? If so, they need rewriting.
   
   
8. When was the last time you reviewed and used your CareCredit Practice Development Report? (It’s a goldmine!)

If you don’t have or don’t like the answers to these questions – then plan to enroll now.

Maybe your practice operations are more flawed than you know. Maybe those flaws are contributing to the success of your competitors.

We can help you do better.

ON OUR AGENDA:

1. Managing by Metrics . . . You Can’t Manage What You Don’t Measure. What’s important and why?
   
   
2. Dollars, Deals, Discounts and Fees. Pricing is a big issue. Are your fees ‘reasonable’? Are discounts always a bad idea? (No.) How do you handle fee objections? Payment policies? Deposits: how much and when payable? Why “free consults” are bad for business.
   
   
3. Everything You Always Wanted To Know About Quotes. Good wording versus poor. How to present quotes effectively. How to encounter objections – again.
   
   
4. How to use CareCredit, the ASPS endorsed company to increase your PAR. Do you offer or use financing to help patients say “yes” and schedule with you.
   
   
5. The Business Side Check Up. How does your office measure up to the Best Practices?
   If you want to see what our alumni say about us, check out the comments on our website. They are signed by real people. Our past scores are posted.

Dress Code: We meet in private clubs and upscale hotels. NO JEANS. Professional dress, please!

Make the most out of your registration. Complete the pre-course survey. Send your pre and post consult letters and three quotes.

Optional: What is your work and selling style? How does it impact your consultation results? For an additional $95 ASAPS fee, you can find out by taking Proception^TM.