Plastic surgery practices are not immune to the current economic climate. Even the most stable practices are experiencing difficulties collecting from patients and insurance carriers. Many retail-minded patients are treating their consultations as shopping experiences asking for deep discounts on surgery and services. Your competitors are offering “deals” for both aesthetic and reconstructive surgery. Other patients, once considered “loyal” are facing the harsh reality of being uninsured. What are you to do, when no less than Money Magazine and the New York Times are encouraging patients to “haggle” with physicians for price breaks?
How does your practice rise above commodity status and sell value?
Do you know the correct way to optimize and maintain a solid base of consultation patients?
Which existing financial policies need re-evaluation?
What written financial policies must your practice have in place to guide physicians and staff decision making?
What skills are required to for every staff member to effectively deal with patients’ money issues?