Power Up Your Practice Profits


*agenda subject to change

7:30AM — 8:00AM

Check-in and Breakfast (provided)

8:00AM – 10:00AM

Types of Buyers and Predicting Patient Acceptance

  • Identify the different buying styles and factors that drive decisions
  • Recognize buying signals to better predict patient acceptance
  • Ask key questions to qualify patients on the first phone call

The Fine Art of Pricing

  • Develop a pricing strategy that fits your brand and attracts desirable patients – not bargain seekers!
  • Tailor your Unique Service Propositions (USPs) to differentiate your practice from competitors
  • Discover discounting do’s and don’ts
  • Leverage patient financing to increase your “YES!” rate

10:00AM – 10:15AM


10:15AM – 12:00PM

First Contacts Count

  • Develop relationships (and your database) from the first contact
  • Charge for consultations and overcome consult fee objections
  • Reduce No Shows with guaranteed appointments

Optimize the Patient Experience

  • Orchestrate the optimal consultation flow
  • Engage patients through the art of asking questions
  • Practice presenting quotes – where and how you do it matters!

12:00PM – 1:00PM

Lunch (provided)

1:00PM – 2:30PM

Quotable Quotes

  • Refine the look and language of the fee quote
  • Perfect your fee quote presentation

2:30PM – 2:45PM


2:45PM — 4:00PM

Fee Objections and Discount Demands

  • Discern an objection from a smokescreen and ask open-ended questions
  • Tactfully respond to fee objections and discount requests – without discounting!


Attendees will receive complimentary access to KZA webinars:

  • Bundled Pricing Strategies
  • Effective Methods to Grow Your Non-Surgical Practice

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Coding Coaches