Author: Karen Zupko (Karen Zupko)

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Four Proven Post-Consult Follow Up Techniques

Aesthetic Society News – Summer 2019  by Karen Zupko Turning callers and prospects into scheduled consults is a subject that receives a lot of attention. However, turning consult patients who didn’t book a surgery or treatment at the time of their consult into scheduled surgeries of treatments, receives very little attention at all. Many patient...

Give the Financial Policy a Tune-Up
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Give the Financial Policy a Tune-Up

June 26, 2019 As deductibles continue to climb, many practices are shifting from billing after insurance pays to collecting patient financial responsibilities up front and prior to surgery. If yours is one of these, review your financial policy to be sure it is keeping pace with these changes. Here are 8 things to do: 1....

When Was the Last Time You Updated Your Job Descriptions?
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When Was the Last Time You Updated Your Job Descriptions?

June 19, 2019 Job position descriptions are essential hiring, management, and staff accountability tools. If you have developed position descriptions for each role in the practice, good work. These documents are not ‘one and done.’ Changes in automation technology or the EHR, practice management software updates, organizational growth, and other practice evolutions require that each...

10 Mistakes to Avoid When Planning Events
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10 Mistakes to Avoid When Planning Events

June 11, 2019 Events are a mainstay of most aesthetic surgery marketing efforts. But I often see practices making the same mistakes over and over that prevent them from maximizing the impact of their efforts. With a little planning and preparation, your practice can avoid all of these missteps, and have much greater success. 1....

Pay Attention to These Overlooked Practice Risks
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Pay Attention to These Overlooked Practice Risks

June 5, 2019 Conferring with your attorney before terminating an employee and making sure the malpractice premium is paid on time are obvious risk management activities. Others are less obvious and require a bit more sleuthing to assess the level of risk and create a plan of action. Here are six we find many practices...

How to Conduct Great Second Interviews
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How to Conduct Great Second Interviews

May 29, 2019 The “interview intuition” from first interviews with candidates always needs a litmus test. That’s why we are strong advocates of asking final candidates back for a second interview before making a final decision. I find that the best hires are very rarely one person’s decision. They are the result of consensus from...

‘FORD’ Up Your Consult Conversations
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‘FORD’ Up Your Consult Conversations

May 14, 2019 One of our consultants recently mystery shopped three of a client’s competitors. During the fee conversations with each, she purposely offered all kinds of information about herself. But not one patient care coordinator used the information to engage the undercover consultant in conversation. Not one! Our consultant mentioned her interest in fitness,...

Nine Priority Management Reports to Review Monthly
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Nine Priority Management Reports to Review Monthly

April 17, 2019 We know physicians and managers are busy, but data powers good decision-making. Here are nine priority management reports to review each month. 1. Profit and Loss (P&L) The “P&L” provides a high level view of total revenues and expenses, and indicates how efficiently the practice is being financially managed. The practice’s operating...

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Selling your practice? Clean up the coding first.

Selling your practice? Clean up the coding first. Physicians Practice Pearls – March 2019  by Karen Zupko As more and more practices are courted for acquisition, our firm is being engaged by both buyers and sellers to evaluate the accuracy of coding and documentation, and the efficiency of the revenue cycle. The results of these...

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