Author: Karen Zupko (Karen Zupko)

Don’t Skip These 8 Orientation Essentials
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Don’t Skip These 8 Orientation Essentials

September 17, 2019 Rushing staff orientation and jumping right into training can be a costly mistake. To be an effective ambassador for your practice, each staff must understand the practice’s brand and culture, the physician’s style, and what makes the patient’s experience with you unique from competitors. Think of orientation as “pre-training.” Orientation provides the...

Six Smart Steps to Mapping Workflow
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Six Smart Steps to Mapping Workflow

September 11, 2019 Is your practice experiencing a high number of front-end claim edits that relate to registration errors? Have patients complained about the phone tree or the clinical callback process taking too long? Is payment posting less efficient than it could be? All of these issues point to a need for streamlining workflow and...

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5 Questions Every Older Physician Should Ask Themselves

5 Questions Every Older Physician Should Ask Themselves Physicians Practice – August 2019  by Karen Zupko 1. Realistically, how long can I plan to keep practicing? A 62-year-old client said she planned to practice medicine 10 more years. This probably isn’t realistic. Often, saying 5 or 10 more years is an easy and round-numbered way...

Can Too Many Quotes Cause A Patient Scheduling Crisis?
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Can Too Many Quotes Cause A Patient Scheduling Crisis?

August 23, 2019 The answer is irrefutably, yes. Verified by countless social scientists. Think about the experience of choosing a cup of coffee at Starbucks. Standing behind a first-time customer will for sure remind you that it’s bewildering – the first timer is paralyzed by choice! The veteran customers walk up and bark out their...

Questions Your Governance Agreement Should Answer
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Questions Your Governance Agreement Should Answer

July 31, 2019 An effective governance agreement is a directive for how a practice group’s Board of Directors is comprised and operates, and the level of authority it and its members have. It’s essentially a blueprint for the way a practice polices itself. Effective agreements include policies, rules, cultural norms, and accountability standards and can...

The Beauty of a Post-Op Kit for Elevating the Patient Experience
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The Beauty of a Post-Op Kit for Elevating the Patient Experience

July 30, 2019 People love special treatment. It’s the reason 5-star hotels put chocolate on your pillow and high-end salons throw in a scalp massage when you’re being shampooed. Sure, in the realm of plastic surgery, what patients want most are beautiful results. But that doesn’t mean they can’t enjoy the journey. Savvy practitioners provide...

Simple Tips for Taking Control of Patient Receivables
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Simple Tips for Taking Control of Patient Receivables

July 24, 2019 As a result of high deductible health plans, practices have seen their patient receivables skyrocket over the last few years. Collecting unmet deductibles, coinsurance, and non-covered services amounts at the end of each office visit and prior to surgery are essential steps to keeping patient receivable in check. Keeping on top of...

Essential Elements of a Velvet Rope Event
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Essential Elements of a Velvet Rope Event

July 16, 2019 General information and “open house” events have become passé. Valentine’s Day and holiday parties are predictable. Your patients have been there, done that. We believe practices can stand out by hosting unique events that are offered to a small and select group of patients and their friends. These velvet rope events are...

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Four Proven Post-Consult Follow Up Techniques

Aesthetic Society News – Summer 2019  by Karen Zupko Turning callers and prospects into scheduled consults is a subject that receives a lot of attention. However, turning consult patients who didn’t book a surgery or treatment at the time of their consult into scheduled surgeries of treatments, receives very little attention at all. Many patient...

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