Author: Karen Zupko (Karen Zupko)

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Tame Time Thieves with a Schedule Czarina
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Tame Time Thieves with a Schedule Czarina

February 19, 2019 Many people in your office have access to the appointment schedule. But who really “owns” it? Who is responsible for making sure it goes off without a hitch every day? If the answer is “no one,” you need a Schedule Czarina. Someone who is empowered to review the schedule at least two...

5 Clever Hiring Techniques
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5 Clever Hiring Techniques

February 13, 2019 Finding and hiring great staff continues to be at the top of the list of challenges we hear from course attendees and clients nationwide. One of the reasons I think practices continue to struggle is that they overlook several effective hiring options and techniques that don’t necessarily fit into the traditional hiring...

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Assess Whether Acquisition Makes Sense for Your Practice

Assess Whether Acquisition Makes Sense for Your Practice Physicians Practice – February 2019  by Karen Zupko “We said yes because the hospital offered us a ‘sweet deal.'” This was said by a senior surgeon and long-time client who called to report that operational integration had taken a nosedive just a few short months after his practice...

7 Ways to Be Strategic About Discounts
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7 Ways to Be Strategic About Discounts

February 5, 2019 Offering rash discounts attracts transaction buyers whose focus is price, not value. They’ll happily take your discount, and the next time they have an aesthetic need, they’ll find and choose the lowest price option again – even if it’s not your practice. Transaction buyers aren’t loyal to anything but the lowest price....

Does Your Fee Quote Need a Facelift?
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Does Your Fee Quote Need a Facelift?

January 22, 2019 I find that the start of a new year is a good time to review a few essential tools and processes, to ensure they are up to date and make your practice shine. One of the most important is the fee quote. We review about a hundred aesthetic fee quotes every year, and...

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Medical Necessity Monopoly: How to Avoid “Chance” and Advanced to “Go”

Medical Necessity Monopoly: How to Avoid “Chance” and Advanced to “Go” ICD-10 Monitor – November 2018 by Karen Zupko and Michael Marks, MD, MBA A three-step medical necessity action plan can help ensure payment Consider the following: A patient presents to your office complaining of symptoms that indicate a possible herniated disk. A history notes symptoms...

16 Must-Have Billing Office Efficiencies for 2019
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16 Must-Have Billing Office Efficiencies for 2019

January 9, 2019 There are dozens of ways to increase efficiency in the billing office. Yet we still visit many practices where modern tools and technology features are neither implemented nor used. Without these must-have efficiencies, it’s much harder for your team to manage their time, manage denials, appeal rejected claims, collect from patients, and...

6 Holiday Event Etiquette Tips
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6 Holiday Event Etiquette Tips

December 11, 2018 Holiday lights are twinkling and many aesthetic practices are planning their annual patient holiday events. If yours is one of them, use these tips to make sure the entire team makes a great first impression. 1. Discuss appropriate attire. Inform the team what is expected several weeks before the party so they...

Breach of Contract – Physician Contract Basics
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Breach of Contract – Physician Contract Basics

December 5, 2018 The goal of every contract is for the parties to the contract to understand their contractual obligations and avoid contract disputes. When a party fails to meet a contractual obligation, communicates an intent to fail the obligation or otherwise appears not to be able to perform a contractual obligation, the contract is...

10 Best Practices for a VIP Event
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10 Best Practices for a VIP Event

November 27, 2018 General information events have become passé and holiday parties are predictable. Patients have been there, done that. Set your practice apart by hosting events that are uniquely themed and offered to a small and thoughtfully chosen group of the practice’s best influencers, referrers, and friends. We refer to these as VIP events,...

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