Business Advisor: Capturing the Online Aesthetic Patient

untitledPractical Dermatology – April 2011
by Glenn Morley and Brent Foster

Managing the perceptions of an online prospect is not difficult, and the return on your investment can be significant.

Many opportunities have emerged over the past decade as the cosmetic medical sector has grown. One of the largest opportunity segments in today’s market is the growing number of potential patients on the Internet. Although the online shopper is not “pre-qualified” in the same way as someone referred by an existing patient, analysis shows that both the referred and the on-line patient have arrived to the practice via two of the most common sources for new patients in aesthetic practices today.

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