Category: Art-Plastic Surgery

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Evidence Based Pricing Strategy for Plastic Surgeons — Winning the Price Wars

Aesthetic Society News – March 2018 by Karen Zupko, President One area of practice administration where most plastic surgery practices make poor decisions is in how and when to disconnect their fees. Surgeons make responsible decisions caring for patients using evidence-based medicine ― yet fail to apply evidence-based management principles when it comes pricing their...

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Put Your Best Face (and Breasts and Body) Forward How to Showcase Your Surgical Results with Clinical Photography

Aesthetic Society News – Winter 2018 by Amy Boyer, MBA Every plastic surgeon knows that photography is an essential part of a cosmetic surgery practice. Early in practice you probably created a photo consent form and instructed your staff to get before-and-after surgery photos of every patient. You may have purchased special photo storage software,...

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High Deductible Health Plans: Take Accounts Receivable Action Now

High Deductible Health Plans: Take Accounts Receivable Action Now The American Journal of Orthopedics® – November/December 2017 by Karen Zupko, President If you missed the recent headlines, Why Patients Delay Medical Payments: 12 findings 1 and You think your health insurance costs too much. Try being a farmer.2, you may not be too worried about...

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Going From Free to Fee Consultations. Yes, You Can. Here’s How.

Aesthetic Society News – Fall 2017 by Karen Zupko, President To charge or not to charge? That is the question many aesthetic surgeons and their staff ask about paid consultation fees. Some are concerned that if they charge, patients will schedule with a free “cosmetic surgeon” across town. Others use the excuse, “Everyone else is...

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Practice Management: Unique Selling Points

Practice Management: Unique Selling Points MedEsthetics – October 2017 by Karen Zupko, President Help your practice stand out by recognizing what makes it unique in the marketplace. “The doctor is board certified.” This is the answer I hear most often when I ask a new practice manager what makes her practice unique or special. While...

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Profiles in Plastic Surgeons’ Practice Transitions

Aesthetic Society News – Spring 2017 by Karen Zupko, President “Sorry, I didn’t call you back last week, Karen. I was climbing mountains in Nicaragua.” That was the message that New Orleans plastic surgeon John Church, MD, left for me after my call requesting an interview. What a perfect message and precursor to the fascinating,...

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Dropped Leads, Why They Happen and What to Do About Them

Aesthetic Society News – Winter 2016 by Karen Zupko, President After mystery shopping over 150 aesthetic plastic surgery practices through their websites and by phone, we’ve come up with a pattern of kerplunked leads. Whether the “lead,” (AKA “prospective patient”) calls or writes your office you’ll’ be surprised how many inquiries are not answered or...

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