Aesthetic Society News – Summer 2021 by Karen Zupko In 2020, 40 years of traveling weekly came to an abrupt halt along with onsite client consulting and participating in medical meetings. Attending The Aesthetic Meeting 2021 was the perfect “coming out party,” and I had a full schedule of panels to moderate and workshops to teach....
Category: Art-Plastic Surgery
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Touchpoints of Impression—Seven Areas to Sweat the Small Stuff
Aesthetic Society News – Winter 2021 by Karen Zupko and Isabel Bolt What keeps plastic surgeons up at night? Most would say Google rankings. Visibility. Clicks. Considerable amounts of time and money are spent to boost these metrics. No one will argue that a strong SEO is imperative, but you might be surprised how little that...
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Leasing 101 for 2021
Aesthetic Society News – Spring 2021 by Karen Zupko The environment in which you practice is part of your brand. It is “home” for the patients you treat and depending upon amenities and location, it can become a strong point of differentiation. Real estate decisions represent a significant opportunity to either secure a “good deal”...
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Five Stages of Patient Interaction – Are You Making the Most of Each?
Aesthetic Society News – Fall 2020 by Karen Zupko Suspects. Prospects. First-time patients. Repeat Patients. Advocates. Are your Suspects or Prospects evolving into First-Time patients, and eventually becoming Repeat Patients and Advocates? Ask yourself that question. Then ask your staff. Let’s start with some definitions. A suspect is someone who is in the inquiry phase...
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Hiring in 2021? – What to Expect and How to Navigate
Aesthetic Society News – Fall 2021 by Karen Zupko The cover of Barron’s said it best: “Help is NOT on the Way!” Forbes and Wall Street Journal have featured similar articles. In fact, a national survey of 563 organizations conducted by human resource experts found that recruiting and hiring sits at the top of the...
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Four Proven Post-Consult Follow Up Techniques
Aesthetic Society News – Summer 2019 by Karen Zupko Turning callers and prospects into scheduled consults is a subject that receives a lot of attention. However, turning consult patients who didn’t book a surgery or treatment at the time of their consult into scheduled surgeries of treatments, receives very little attention at all. Many patient...
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Evidence Based Pricing Strategy for Plastic Surgeons — Winning the Price Wars
Aesthetic Society News – March 2018 by Karen Zupko, President One area of practice administration where most plastic surgery practices make poor decisions is in how and when to disconnect their fees. Surgeons make responsible decisions caring for patients using evidence-based medicine ― yet fail to apply evidence-based management principles when it comes pricing their...
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Put Your Best Face (and Breasts and Body) Forward How to Showcase Your Surgical Results with Clinical Photography
Aesthetic Society News – Winter 2018 by Amy Boyer, MBA Every plastic surgeon knows that photography is an essential part of a cosmetic surgery practice. Early in practice you probably created a photo consent form and instructed your staff to get before-and-after surgery photos of every patient. You may have purchased special photo storage software,...
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High Deductible Health Plans: Take Accounts Receivable Action Now
High Deductible Health Plans: Take Accounts Receivable Action Now The American Journal of Orthopedics® – November/December 2017 by Karen Zupko, President If you missed the recent headlines, Why Patients Delay Medical Payments: 12 findings 1 and You think your health insurance costs too much. Try being a farmer.2, you may not be too worried about...
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Going From Free to Fee Consultations. Yes, You Can. Here’s How.
Aesthetic Society News – Fall 2017 by Karen Zupko, President To charge or not to charge? That is the question many aesthetic surgeons and their staff ask about paid consultation fees. Some are concerned that if they charge, patients will schedule with a free “cosmetic surgeon” across town. Others use the excuse, “Everyone else is...