Category: Art-Plastic Surgery

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Practice Management: Unique Selling Points

Practice Management: Unique Selling Points MedEsthetics – October 2017 by Karen Zupko, President Help your practice stand out by recognizing what makes it unique in the marketplace. “The doctor is board certified.” This is the answer I hear most often when I ask a new practice manager what makes her practice unique or special. While...

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Profiles in Plastic Surgeons’ Practice Transitions

Aesthetic Society News – Spring 2017 by Karen Zupko, President “Sorry, I didn’t call you back last week, Karen. I was climbing mountains in Nicaragua.” That was the message that New Orleans plastic surgeon John Church, MD, left for me after my call requesting an interview. What a perfect message and precursor to the fascinating,...

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Dropped Leads, Why They Happen and What to Do About Them

Aesthetic Society News – Winter 2016 by Karen Zupko, President After mystery shopping over 150 aesthetic plastic surgery practices through their websites and by phone, we’ve come up with a pattern of kerplunked leads. Whether the “lead,” (AKA “prospective patient”) calls or writes your office you’ll’ be surprised how many inquiries are not answered or...

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Financial Reports and Data Aesthetic Surgeons Need to See

Aesthetic Society News – Winter 2015 by Cheryl Toth, MBA We frequently find that aesthetic surgeons make expensive business decisions based on hunches or staff suggestions instead of data. And when we ask which reports the surgeon reviews each month, we are often told, “the P&L,” if anything. This is often followed by: “I keep...

Going Cosmetic? Part 1
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Going Cosmetic? Part 1

The Association of Dermatology Administrators & Managers Newsletter by Glenn Morley If you’ve decided to make the strategic change toward increasing cosmetic lines of service, you’re joining a bustling movement. Internists, obstetricians, and other specialists continue to enter cosmetic medicine as an antidote to reimbursement decline and the complexities of medical billing and management. The...

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