Aesthetic Society News – Winter 2016 by Karen Zupko, President After mystery shopping over 150 aesthetic plastic surgery practices through their websites and by phone, we’ve come up with a pattern of kerplunked leads. Whether the “lead,” (AKA “prospective patient”) calls or writes your office you’ll’ be surprised how many inquiries are not answered or...
Category: Art-Plastic Surgery
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The 5th P: “Personnel” is Essential to Your Practice’s Marketing Mix
Price. Product (or Service). Promotion. Place.
These "4 Ps" comprise the classic Marketing Mix and are foundational components of any marketing discussion or marketing plan development.
But I propose that there is an important "P" missing from this mix: Personnel.
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Financial Reports and Data Aesthetic Surgeons Need to See
Aesthetic Society News – Winter 2015 by Cheryl Toth, MBA We frequently find that aesthetic surgeons make expensive business decisions based on hunches or staff suggestions instead of data. And when we ask which reports the surgeon reviews each month, we are often told, “the P&L,” if anything. This is often followed by: “I keep...
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Rewarding Everyone: Creating Team Bonuses That Work
Aesthetic Society News – Summer 2015 by Glenn Morley Rewarding a Patient Care Coordinator (PPC) with a financial bonus can be a catalyst for improving the sales activity that is central to this role, and many aesthetic practices offer one. But the truth is, everyone in the practice plays a vital role in the sales...
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Going Cosmetic? Part 1
The Association of Dermatology Administrators & Managers Newsletter by Glenn Morley If you’ve decided to make the strategic change toward increasing cosmetic lines of service, you’re joining a bustling movement. Internists, obstetricians, and other specialists continue to enter cosmetic medicine as an antidote to reimbursement decline and the complexities of medical billing and management. The...
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Managing Cash Flow
MedEsthetics Magazine – March 2015 Cheyenne Brinson, MBA, CPA It’s not enough to make more than you spend practices must also keep a close eye on cash flow. Managing cash flow is a challenge for all small-business owners. But with proper planning and insight, cash flow crunches can be avoided. Cash flow planning or forecasting...
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Going Cosmetic? Part 2
The Association of Dermatology Administrators & Managers Newsletter by Glenn Morley For physicians who have decided to incorporate cosmetic services into their established dermatology practice, the early planning stages are like a honeymoon. Managers and physicians engage in lively discussion about creating a medical spa or aesthetic center. New skincare lines are road tested by...
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Going Cosmetic: Keep Patients for Life!
The Association of Dermatology Administrators & Managers Newsletter by Glenn Morley You’ve made the strategic shift toward increasing cosmetic lines of service. You’ve developed a solid infrastructure to support your vision. The final and most important philosophy to adopt as you build a cosmetic dermatology practice is this: when you acquire a cosmetic patient, make...
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Employee Verification
MedEsthetics – November/December 2014 by Karen Zupko Because employees of medical practices and medspas have easy access to patient information, employers must conscientiously verify information provided by applicants. One way to decrease the risk of hiring staff members who may jeopardize patient or practice safety is to perform reference and background checks. Some of the...
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Build Better Patient Relationships, Faster, Using the FORD Method
Aesthetic Society News – Fall 2014 by Karen Zupko, President “How long will I have to stop running after surgery?” It’s a simple question that many patients ask. You can choose to give the patient a simple answer, for example, six weeks, and move on to the next topic on your laundry list of risk...