Practice Management: Unique Selling Points MedEsthetics – October 2017 by Karen Zupko, President Help your practice stand out by recognizing what makes it unique in the marketplace. “The doctor is board certified.” This is the answer I hear most often when I ask a new practice manager what makes her practice unique or special. While...
Category: Art-Plastic Surgery
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Profiles in Plastic Surgeons’ Practice Transitions
Aesthetic Society News – Spring 2017 by Karen Zupko, President “Sorry, I didn’t call you back last week, Karen. I was climbing mountains in Nicaragua.” That was the message that New Orleans plastic surgeon John Church, MD, left for me after my call requesting an interview. What a perfect message and precursor to the fascinating,...
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10 Things a Billing Service Should Provide Your Practice
Aesthetic Society News – Summer 2016 by Karen Zupko, President Last week, a plastic surgeon from Tennessee called. He outsources his bill six months ago and asked which reports the service should send him each month. To date, he had not received any reports, and cash flow was slow. A client with a blended reconstructive...
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Maximize Your Practice Management System
We frequently visit practices that have spent the equivalent of a Mercedes convertible on a practice management system (PMS).
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10 Non-Financial Reasons Patients Don’t Schedule
There is a common perception among aesthetic surgeons that the primary reason a patient doesn’t schedule surgery is because of the fee. You aren’t “cheap” enough. You won’t discount or haggle. Someone across town charges less so they probably scheduled with him/her.
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Dropped Leads, Why They Happen and What to Do About Them
Aesthetic Society News – Winter 2016 by Karen Zupko, President After mystery shopping over 150 aesthetic plastic surgery practices through their websites and by phone, we’ve come up with a pattern of kerplunked leads. Whether the “lead,” (AKA “prospective patient”) calls or writes your office you’ll’ be surprised how many inquiries are not answered or...
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The 5th P: “Personnel” is Essential to Your Practice’s Marketing Mix
Price. Product (or Service). Promotion. Place.
These "4 Ps" comprise the classic Marketing Mix and are foundational components of any marketing discussion or marketing plan development.
But I propose that there is an important "P" missing from this mix: Personnel.
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Financial Reports and Data Aesthetic Surgeons Need to See
Aesthetic Society News – Winter 2015 by Cheryl Toth, MBA We frequently find that aesthetic surgeons make expensive business decisions based on hunches or staff suggestions instead of data. And when we ask which reports the surgeon reviews each month, we are often told, “the P&L,” if anything. This is often followed by: “I keep...
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Rewarding Everyone: Creating Team Bonuses That Work
Aesthetic Society News – Summer 2015 by Glenn Morley Rewarding a Patient Care Coordinator (PPC) with a financial bonus can be a catalyst for improving the sales activity that is central to this role, and many aesthetic practices offer one. But the truth is, everyone in the practice plays a vital role in the sales...
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Going Cosmetic? Part 1
The Association of Dermatology Administrators & Managers Newsletter by Glenn Morley If you’ve decided to make the strategic change toward increasing cosmetic lines of service, you’re joining a bustling movement. Internists, obstetricians, and other specialists continue to enter cosmetic medicine as an antidote to reimbursement decline and the complexities of medical billing and management. The...