Category: Art-Plastic Surgery

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Managing Cash Flow

MedEsthetics Magazine – March 2015 Cheyenne Brinson, MBA, CPA It’s not enough to make more than you spend practices must also keep a close eye on cash flow. Managing cash flow is a challenge for all small-business owners. But with proper planning and insight, cash flow crunches can be avoided. Cash flow planning or forecasting...

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Going Cosmetic? Part 2

The Association of Dermatology Administrators & Managers Newsletter by Glenn Morley For physicians who have decided to incorporate cosmetic services into their established dermatology practice, the early planning stages are like a honeymoon. Managers and physicians engage in lively discussion about creating a medical spa or aesthetic center. New skincare lines are road tested by...

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Going Cosmetic: Keep Patients for Life!

The Association of Dermatology Administrators & Managers Newsletter by Glenn Morley You’ve made the strategic shift toward increasing cosmetic lines of service. You’ve developed a solid infrastructure to support your vision. The final and most important philosophy to adopt as you build a cosmetic dermatology practice is this: when you acquire a cosmetic patient, make...

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Employee Verification

MedEsthetics – November/December 2014 by Karen Zupko Because employees of medical practices and medspas have easy access to patient information, employers must conscientiously verify information provided by applicants. One way to decrease the risk of hiring staff members who may jeopardize patient or practice safety is to perform reference and background checks. Some of the...

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Build Better Patient Relationships, Faster, Using the FORD Method

Aesthetic Society News – Fall 2014 by Karen Zupko, President “How long will I have to stop running after surgery?” It’s a simple question that many patients ask. You can choose to give the patient a simple answer, for example, six weeks, and move on to the next topic on your laundry list of risk...

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Tighten Cash Handling & Audit Controls: 9 Best Practices That Reduce Embezzlement Risk

Aesthetic Society News – Summer 2014 by Karen Zupko, President A few years ago, we worked with an aesthetic practice whose patients frequently paid in cash. To document the amount collected, the staff made copies of the cash, fanning out the bills to show the dollar amount listed on each, but displaying the serial number...

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Make Your Last Impression as Good as Your First: Fine-Tune the Fee Quote

Aesthetic Society News – Spring 2014 by Karen Zupko, President You’ve spent thousands on attractive branding and Web design. You’ve hired a capable team that excels at personalizing the patient experience. Your office decor rivals the Four Seasons. So why on earth would you give your patients a fee quote that looks like that? So...

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Don’t Get Burned by the Billing Company: Avoid These Revenue, Reputation, & Regulatory Risks

Plastic Surgery News Connection – October 2013 by Cheryl Toth, MBA “It’s a total nightmare!” The physician’s voice was a mixture of fear and anger. He had hired his cousin’s next-door neighbor’s billing company, which had reportedly worked miracles for other practices. But with this physician’s claim volume, the one-woman company quickly fell behind. In...

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Hiring Right Makes Your Practice More Profitable and Pleasant

Aesthetic Society News – Winter 2011 by Karen Zupko, President When Lucy showed up for the interview, you thought your prayers were answered. Here was the patient coordinator/office manager candidate you had always envisioned. Actually Lucy’s resume and cover letter caught your attention; they were among the best you’d seen. Well-groomed, articulate with a soothing...

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Practice Tips: Why Patients Don’t Schedule Surgery – Try These Reasons On For Size and Take Action

Facial Plastic Times – May/June 2011 by Karen Zupko Potential patients don’t schedule surgery for dozens of reasons. You’ll find five of the “big ones” here. Many plastic surgeons neglect to track the all-important Patient Acceptance Rate (PAR)–most particularly by procedure. PAR information is valuable because it allows you to examine your consultation processes and...

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