Category: Aesthetics Blog

Don’t Skip These 8 Orientation Essentials
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Don’t Skip These 8 Orientation Essentials

September 17, 2019 Rushing staff orientation and jumping right into training can be a costly mistake. To be an effective ambassador for your practice, each staff must understand the practice’s brand and culture, the physician’s style, and what makes the patient’s experience with you unique from competitors. Think of orientation as “pre-training.” Orientation provides the...

Can Too Many Quotes Cause A Patient Scheduling Crisis?
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Can Too Many Quotes Cause A Patient Scheduling Crisis?

August 23, 2019 The answer is irrefutably, yes. Verified by countless social scientists. Think about the experience of choosing a cup of coffee at Starbucks. Standing behind a first-time customer will for sure remind you that it’s bewildering – the first timer is paralyzed by choice! The veteran customers walk up and bark out their...

The Beauty of a Post-Op Kit for Elevating the Patient Experience
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The Beauty of a Post-Op Kit for Elevating the Patient Experience

July 30, 2019 People love special treatment. It’s the reason 5-star hotels put chocolate on your pillow and high-end salons throw in a scalp massage when you’re being shampooed. Sure, in the realm of plastic surgery, what patients want most are beautiful results. But that doesn’t mean they can’t enjoy the journey. Savvy practitioners provide...

Essential Elements of a Velvet Rope Event
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Essential Elements of a Velvet Rope Event

July 16, 2019 General information and “open house” events have become passé. Valentine’s Day and holiday parties are predictable. Your patients have been there, done that. We believe practices can stand out by hosting unique events that are offered to a small and select group of patients and their friends. These velvet rope events are...

Before and After Photos. Do You Own Them? Or Not?
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Before and After Photos. Do You Own Them? Or Not?

June 25, 2019 Many aesthetic surgeons and dentists use before and after photos on their web site to market their practices. They are demonstrating to the public at large what they can reasonably expect if they select their practice. Presumably, the patients depicted have given you permission to showcase them. But do you own the...

10 Mistakes to Avoid When Planning Events
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10 Mistakes to Avoid When Planning Events

June 11, 2019 Events are a mainstay of most aesthetic surgery marketing efforts. But I often see practices making the same mistakes over and over that prevent them from maximizing the impact of their efforts. With a little planning and preparation, your practice can avoid all of these missteps, and have much greater success. 1....

Optimize the Schedule Using Templates
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Optimize the Schedule Using Templates

May 28, 2019 “The schedule fills so quickly with follow ups that I struggle to find time to book consults. And then the surgeon is unhappy if there is unused OR time. Help!” This was a recent conversation with a Patient Care Coordinator (PCC) in distress about the lack of available consultation time. The practice...

‘FORD’ Up Your Consult Conversations
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‘FORD’ Up Your Consult Conversations

May 14, 2019 One of our consultants recently mystery shopped three of a client’s competitors. During the fee conversations with each, she purposely offered all kinds of information about herself. But not one patient care coordinator used the information to engage the undercover consultant in conversation. Not one! Our consultant mentioned her interest in fitness,...

How to Create a Financial Data Dashboard
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How to Create a Financial Data Dashboard

April 30, 2019 Looking for an easier way to review financial data each month? Instead of poring over pages of reports with a highlighter, we suggest aesthetic practices create a Data Dashboard: a one-page, high-level summary of critical data points that enables physicians and managers to monitor metrics, spot trends, and speed decision-making. Metrics are...

How to Respond to Negative Patient Reviews: A Physician’s Guide 
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How to Respond to Negative Patient Reviews: A Physician’s Guide 

April 16, 2019 Negative patient reviews are a fact of life. You can’t avoid them, and you shouldn’t ignore them. Instead, deal with them by leveraging the techniques you’ve honed as a physician – diagnose the problem, synthesize a cure, and administer treatment. In this article, Medical and Dental Justice Founder and CEO, Jeff Segal, MD, JD, shares the essential ingredients...

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