Category: Aesthetics Blog

Essential Elements of a Velvet Rope Event
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Essential Elements of a Velvet Rope Event

July 16, 2019 General information and “open house” events have become passé. Valentine’s Day and holiday parties are predictable. Your patients have been there, done that. We believe practices can stand out by hosting unique events that are offered to a small and select group of patients and their friends. These velvet rope events are...

Before and After Photos. Do You Own Them? Or Not?
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Before and After Photos. Do You Own Them? Or Not?

June 25, 2019 Many aesthetic surgeons and dentists use before and after photos on their web site to market their practices. They are demonstrating to the public at large what they can reasonably expect if they select their practice. Presumably, the patients depicted have given you permission to showcase them. But do you own the...

10 Mistakes to Avoid When Planning Events
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10 Mistakes to Avoid When Planning Events

June 11, 2019 Events are a mainstay of most aesthetic surgery marketing efforts. But I often see practices making the same mistakes over and over that prevent them from maximizing the impact of their efforts. With a little planning and preparation, your practice can avoid all of these missteps, and have much greater success. 1....

Optimize the Schedule Using Templates
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Optimize the Schedule Using Templates

May 28, 2019 “The schedule fills so quickly with follow ups that I struggle to find time to book consults. And then the surgeon is unhappy if there is unused OR time. Help!” This was a recent conversation with a Patient Care Coordinator (PCC) in distress about the lack of available consultation time. The practice...

‘FORD’ Up Your Consult Conversations
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‘FORD’ Up Your Consult Conversations

May 14, 2019 One of our consultants recently mystery shopped three of a client’s competitors. During the fee conversations with each, she purposely offered all kinds of information about herself. But not one patient care coordinator used the information to engage the undercover consultant in conversation. Not one! Our consultant mentioned her interest in fitness,...

How to Create a Financial Data Dashboard
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How to Create a Financial Data Dashboard

April 30, 2019 Looking for an easier way to review financial data each month? Instead of poring over pages of reports with a highlighter, we suggest aesthetic practices create a Data Dashboard: a one-page, high-level summary of critical data points that enables physicians and managers to monitor metrics, spot trends, and speed decision-making. Metrics are...

How to Respond to Negative Patient Reviews: A Physician’s Guide 
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How to Respond to Negative Patient Reviews: A Physician’s Guide 

April 16, 2019 Negative patient reviews are a fact of life. You can’t avoid them, and you shouldn’t ignore them. Instead, deal with them by leveraging the techniques you’ve honed as a physician – diagnose the problem, synthesize a cure, and administer treatment. In this article, Medical and Dental Justice Founder and CEO, Jeff Segal, MD, JD, shares the essential ingredients...

6 Things a Good Billing Service Will Do
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6 Things a Good Billing Service Will Do

April 2, 2019 Plastic surgeons with a blended reconstructive and aesthetic practice commonly outsource insurance billing to a third party billing service. And too often the billing company is selected solely for having the lowest service fee with little consideration given to its business acumen, coding and reimbursement knowledge, and use of technology. Consider the...

What Makes You Worth Your Fee?
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What Makes You Worth Your Fee?

4 Steps for Developing a Unique Service Proposition March 19, 2019 When Option A appears to be the same as Option B, all that really matters when making a selection is price. When prospective patients do not see a difference between you and a competitor, they will tend to choose the cheapest. This is the...

7 Ways to Handle a Patient’s Fear of Scars
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7 Ways to Handle a Patient’s Fear of Scars

March 5, 2019 After more than 20 years of asking thousands of patient care coordinators to list the non-financial reasons patients don’t schedule, fear of scarring is consistently cited in the top five. Addressing this fear requires a unified approach that is consistently delivered by everyone in the practice. If a patient doesn’t feel his...

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