Category: Aesthetics Blog

5 Essentials of Strategic Discounts
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5 Essentials of Strategic Discounts

November 12, 2019 In many aesthetic surgery practices, “Price” is the is the least understood of the 4 Marketing P’s. Instead of setting fees and creating pricing offers using proven business methods that align with the practice brand, most aesthetic practices “do what everyone else is doing.” Often, that includes acquiescing to patient pleas for...

Mastering the Phone Inquiry
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Mastering the Phone Inquiry

Real Feedback from Mystery Shopping Phone Calls October 29, 2019 Aesthetic surgeons allocate countless dollars on advertising and promotion with the goal of getting the phone to ring. But the ringing phone itself doesn’t equate to success. The goal of that first call is not only to turn “prospects” into “patients” and schedule a consultation....

Got No-Shows? Here’s a Plan of Attack
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Got No-Shows? Here’s a Plan of Attack

October 15, 2019 No-shows are a big challenge for many aesthetic practices. They diminish the opportunity to fully schedule the day with revenue-producing visits. And they take away time from other patients, too. In our increasingly casual society, it can be difficult to address the no-show trend. And the truth is, there is no “one...

Don’t Skip These 8 Orientation Essentials
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Don’t Skip These 8 Orientation Essentials

  September 17, 2019 Rushing staff orientation and jumping right into training can be a costly mistake. To be an effective ambassador for your practice, each staff must understand the practice’s brand and culture, the physician’s style, and what makes the patient’s experience with you unique from competitors. Think of orientation as “pre-training.” Orientation provides...

Can Too Many Quotes Cause A Patient Scheduling Crisis?
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Can Too Many Quotes Cause A Patient Scheduling Crisis?

August 23, 2019 The answer is irrefutably, yes. Verified by countless social scientists. Think about the experience of choosing a cup of coffee at Starbucks. Standing behind a first-time customer will for sure remind you that it’s bewildering – the first timer is paralyzed by choice! The veteran customers walk up and bark out their...

The Beauty of a Post-Op Kit for Elevating the Patient Experience
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The Beauty of a Post-Op Kit for Elevating the Patient Experience

July 30, 2019 People love special treatment. It’s the reason 5-star hotels put chocolate on your pillow and high-end salons throw in a scalp massage when you’re being shampooed. Sure, in the realm of plastic surgery, what patients want most are beautiful results. But that doesn’t mean they can’t enjoy the journey. Savvy practitioners provide...

Essential Elements of a Velvet Rope Event
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Essential Elements of a Velvet Rope Event

July 16, 2019 General information and “open house” events have become passé. Valentine’s Day and holiday parties are predictable. Your patients have been there, done that. We believe practices can stand out by hosting unique events that are offered to a small and select group of patients and their friends. These velvet rope events are...

Before and After Photos. Do You Own Them? Or Not?
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Before and After Photos. Do You Own Them? Or Not?

June 25, 2019 Many aesthetic surgeons and dentists use before and after photos on their web site to market their practices. They are demonstrating to the public at large what they can reasonably expect if they select their practice. Presumably, the patients depicted have given you permission to showcase them. But do you own the...

10 Mistakes to Avoid When Planning Events
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10 Mistakes to Avoid When Planning Events

June 11, 2019 Events are a mainstay of most aesthetic surgery marketing efforts. But I often see practices making the same mistakes over and over that prevent them from maximizing the impact of their efforts. With a little planning and preparation, your practice can avoid all of these missteps, and have much greater success. 1....

Optimize the Schedule Using Templates
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Optimize the Schedule Using Templates

May 28, 2019 “The schedule fills so quickly with follow ups that I struggle to find time to book consults. And then the surgeon is unhappy if there is unused OR time. Help!” This was a recent conversation with a Patient Care Coordinator (PCC) in distress about the lack of available consultation time. The practice...

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