Category: Aesthetics Blog

‘FORD’ Up Your Consult Conversations
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‘FORD’ Up Your Consult Conversations

May 14, 2019 One of our consultants recently mystery shopped three of a client’s competitors. During the fee conversations with each, she purposely offered all kinds of information about herself. But not one patient care coordinator used the information to engage the undercover consultant in conversation. Not one! Our consultant mentioned her interest in fitness,...

How to Create a Financial Data Dashboard
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How to Create a Financial Data Dashboard

April 30, 2019 Looking for an easier way to review financial data each month? Instead of poring over pages of reports with a highlighter, we suggest aesthetic practices create a Data Dashboard: a one-page, high-level summary of critical data points that enables physicians and managers to monitor metrics, spot trends, and speed decision-making. Metrics are...

How to Respond to Negative Patient Reviews: A Physician’s Guide 
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How to Respond to Negative Patient Reviews: A Physician’s Guide 

April 16, 2019 Negative patient reviews are a fact of life. You can’t avoid them, and you shouldn’t ignore them. Instead, deal with them by leveraging the techniques you’ve honed as a physician – diagnose the problem, synthesize a cure, and administer treatment. In this article, Medical and Dental Justice Founder and CEO, Jeff Segal, MD, JD, shares the essential ingredients...

6 Things a Good Billing Service Will Do
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6 Things a Good Billing Service Will Do

April 2, 2019 Plastic surgeons with a blended reconstructive and aesthetic practice commonly outsource insurance billing to a third party billing service. And too often the billing company is selected solely for having the lowest service fee with little consideration given to its business acumen, coding and reimbursement knowledge, and use of technology. Consider the...

What Makes You Worth Your Fee?
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What Makes You Worth Your Fee?

4 Steps for Developing a Unique Service Proposition March 19, 2019 When Option A appears to be the same as Option B, all that really matters when making a selection is price. When prospective patients do not see a difference between you and a competitor, they will tend to choose the cheapest. This is the...

7 Ways to Handle a Patient’s Fear of Scars
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7 Ways to Handle a Patient’s Fear of Scars

March 5, 2019 After more than 20 years of asking thousands of patient care coordinators to list the non-financial reasons patients don’t schedule, fear of scarring is consistently cited in the top five. Addressing this fear requires a unified approach that is consistently delivered by everyone in the practice. If a patient doesn’t feel his...

Tame Time Thieves with a Schedule Czarina
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Tame Time Thieves with a Schedule Czarina

February 19, 2019 Many people in your office have access to the appointment schedule. But who really “owns” it? Who is responsible for making sure it goes off without a hitch every day? If the answer is “no one,” you need a Schedule Czarina. Someone who is empowered to review the schedule at least two...

7 Ways to Be Strategic About Discounts
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7 Ways to Be Strategic About Discounts

February 5, 2019 Offering rash discounts attracts transaction buyers whose focus is price, not value. They’ll happily take your discount, and the next time they have an aesthetic need, they’ll find and choose the lowest price option again – even if it’s not your practice. Transaction buyers aren’t loyal to anything but the lowest price....

Does Your Fee Quote Need a Facelift?
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Does Your Fee Quote Need a Facelift?

January 22, 2019 I find that the start of a new year is a good time to review a few essential tools and processes, to ensure they are up to date and make your practice shine. One of the most important is the fee quote. We review about a hundred aesthetic fee quotes every year, and...

Best Practices for Showcasing Patients’ Results
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Best Practices for Showcasing Patients’ Results

January 8, 2019 It’s a well-recognized fact that before and after photos play an important role when patients are choosing a plastic surgeon. Yet a quick review of any number of plastic surgery practice websites reveals photo galleries of patients posing in inconsistent positions, under poor lighting, wearing a variety of mismatched undergarments. At times...

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