Category: <span>Aesthetics Blog</span>

Best Practices for Showcasing Patients’ Results
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Best Practices for Showcasing Patients’ Results

January 8, 2019 It’s a well-recognized fact that before and after photos play an important role when patients are choosing a plastic surgeon. Yet a quick review of any number of plastic surgery practice websites reveals photo galleries of patients posing in inconsistent positions, under poor lighting, wearing a variety of mismatched undergarments. At times...

6 Holiday Event Etiquette Tips
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6 Holiday Event Etiquette Tips

December 11, 2018 Holiday lights are twinkling and many aesthetic practices are planning their annual patient holiday events. If yours is one of them, use these tips to make sure the entire team makes a great first impression. 1. Discuss appropriate attire. Inform the team what is expected several weeks before the party so they...

10 Best Practices for a VIP Event
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10 Best Practices for a VIP Event

KZA Aesthetics Blog 10 Best Practices for a VIP Event November 27, 2018 General information events have become passé and holiday parties are predictable. Patients have been there, done that. Set your practice apart by hosting events that are uniquely themed and offered to a small and thoughtfully chosen group of the practice’s best influencers,...

Retaining Med Spa Patients: The Gift that Keeps Giving
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Retaining Med Spa Patients: The Gift that Keeps Giving

November 13, 2018 We often are asked “How can I grow my patient base?” and our first response is “Don’t lose the patients you have!” Successful practices are intentional about keeping patients engaged and coming back for recurring treatments. Try these five ideas to improve your med spa patient retention. 1. Schedule the next appointment...

Use These Tips for Team Bonuses
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Use These Tips for Team Bonuses

October 25, 2018 Everyone in an aesthetic practice plays an essential role in the sales process. A successful consultation process and outstanding patient experience require effort and the synchronization of your entire practice team. No one can “win” alone. We believe team bonuses are more effective at improving collaboration and performance than role-based bonuses. When...

Are You Posting Discounts Right?
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Are You Posting Discounts Right?

October 16, 2018 Many aesthetic practices we visit do not. To verify that you are posting correctly, review these three essentials for posting discounts: 1. Post the full, standard charge for the code or service being discounted. Never change the fee. When you change the fee, you lose the ability to track the true value of...

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