Category: CR-Plas

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Dealing With a Patient’s Fear of Scars

White Paper – Winter 2016 by Cheryl Toth, MBA In 15 years of asking more than 2,000 patient care coordinators about the non-financial reasons patients don’t schedule surgery, fear of scarring is consistently ranked as reason number four.1 In fact, it just may be a clandestine objection that’s keeping your patient acceptance rate (PAR) from...

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The Do’s and Don’ts of Discounting

CareCredit – March 2014 Karen Zupko “We aren’t getting as many phone calls as we used to…” “Fewer patients are scheduling and more are postponing…” “Website and social media traffic is down…”   Staff comments like these can cause even the most confident plastic surgeon to hastily discount his or her fees. But although it...

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