Category: Especially for Cosmetic Practices

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Make Your Last Impression as Good as Your First: Fine-Tune the Fee Quote

Aesthetic Society News – Spring 2014 by Karen Zupko, President You’ve spent thousands on attractive branding and Web design. You’ve hired a capable team that excels at personalizing the patient experience. Your office decor rivals the Four Seasons. So why on earth would you give your patients a fee quote that looks like that? So...

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Hiring Right Makes Your Practice More Profitable and Pleasant

Aesthetic Society News – Winter 2011 by Karen Zupko, President When Lucy showed up for the interview, you thought your prayers were answered. Here was the patient coordinator/office manager candidate you had always envisioned. Actually Lucy’s resume and cover letter caught your attention; they were among the best you’d seen. Well-groomed, articulate with a soothing...

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