Category: Marketing


Four Proven Post-Consult Follow Up Techniques

Aesthetic Society News – Summer 2019  by Karen Zupko Turning callers and prospects into scheduled consults is a subject that receives a lot of attention. However, turning consult patients who didn’t book a surgery or treatment at the time of their consult into scheduled surgeries of treatments, receives very little attention at all. Many patient...


Refresh your Referral Building

Physicians Practice – August 22, 2018 by Karen Zupko Years ago, a “good referral” was described using the Three A’s of medicine: Availability, Affability, and Ability. A physician striving to build a successful practice was advised to deliver all three. Managed care contracts and narrow networks temporarily stifled traditional referral building. But the patient rebellion...

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