Aesthetic Society News – Summer 2019 by Karen Zupko Turning callers and prospects into scheduled consults is a subject that receives a lot of attention. However, turning consult patients who didn’t book a surgery or treatment at the time of their consult into scheduled surgeries of treatments, receives very little attention at all. Many patient...
Category: Marketing
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7 Ways to Modernize Business Writing Mechanics
7 Ways to Modernize Business Writing Mechanics Medical Office Manager – 2019 by Cheryl Toth You don’t need a degree in English to write professional-looking business documents. Here are seven things that add polish to business writing prose. 1. Use standard business fonts. I’m all about creativity. But don’t get creative when it comes to...
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Refresh your Referral Building
Physicians Practice – August 22, 2018 by Karen Zupko Years ago, a “good referral” was described using the Three A’s of medicine: Availability, Affability, and Ability. A physician striving to build a successful practice was advised to deliver all three. Managed care contracts and narrow networks temporarily stifled traditional referral building. But the patient rebellion...