Aesthetic Society News — Fall 2018 by Karen Zupko, President Potentially thousands of non-surgical revenue dollars are walking out your door every day. Consider this: Keely Smith is in for a consultation about a blepharoplasty. At the end of the consult, she says to the surgeon, “Tell me about this CoolSculpting. I picked up the...
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Will The Real Conversion Rate Please Stand Up
Aesthetic Society News — Summer 2018 by Karen Zupko, President, Cheryl Toth, MBA, Amy Boyer, MBA Everyone agrees that it’s important to understand how many patients seen in consultation actually schedule surgery Aesthetic surgeons measure their value on it, and patient care coordinators are rewarded for improving it. Nearly every aesthetic surgeon we talk with wants to...