Dealing With a Patient’s Fear of Scars

White Paper – Winter 2016
by Cheryl Toth, MBA

In 15 years of asking more than 2,000 patient care coordinators about the non-financial reasons patients don’t schedule surgery, fear of scarring is consistently ranked as reason number four.1 In fact, it just may be a clandestine objection that’s keeping your patient acceptance rate (PAR) from being as good as it could be.

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