Is Your Bariatric Practice Ready for Retail?
Mystery Shopping Results Indicate a Need for Improvement
– April 2016
by Karen Zupko and Samantha Lappe
After the news of a new, less invasive weight loss option hit the mainstream media last fall, millions of Americans began hearing about the gastric balloon procedure on television and in the news. And it’s likely that a number of Americans then sought more information about the procedure via the internet and the phone.