Pitfalls of Electronic Consultations

Layout 1Aesthetic Society News – Summer 2013
by Michael J. Sacopulos, JD and Karen Zupko

A Midwestern aesthetic surgeon is seeing a surge in popularity due to the success of a SEO (search engine optimization) campaign. Faced with out-of-town prospective patients asking for electronic consultations before they fly to his practice, he is trying e-consults.

The patients hope to work out preliminary issues, such as candidacy for a procedure and costs, before meeting the surgeon in person, which is understandable. The surgeon sees e-consults as a time-saving concept.

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