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Don't Skip These 9 Orientation Essentials

Don't Skip These 9 Orientation Essentials

September 17, 2019 Rushing staff orientation and jumping right into training can be a costly mistake. To be an effective…
Can Too Many Quotes Cause A Patient Scheduling Crisis?

Can Too Many Quotes Cause A Patient Scheduling Crisis?

August 23, 2019 The answer is irrefutably, yes. Verified by countless social scientists. Think about the experience of choosing a…
The Beauty of a Post-Op Kit for Elevating the Patient Experience

The Beauty of a Post-Op Kit for Elevating the Patient Experience

July 30, 2019 People love special treatment. It’s the reason 5-star hotels put chocolate on your pillow and high-end salons…
Essential Elements of a Velvet Rope Event

Essential Elements of a Velvet Rope Event

July 16, 2019 General information and “open house” events have become passé. Valentine’s Day and holiday parties are predictable. Your…
Before and After Photos. Do You Own Them? Or Not?

Before and After Photos. Do You Own Them? Or Not?

June 25, 2019 Many aesthetic surgeons and dentists use before and after photos on their web site to market their…
10 Mistakes to Avoid When Planning Events

10 Mistakes to Avoid When Planning Events

June 11, 2019 Events are a mainstay of most aesthetic surgery marketing efforts. But I often see practices making the…
Optimize the Schedule Using Templates

Optimize the Schedule Using Templates

May 28, 2019 “The schedule fills so quickly with follow ups that I struggle to find time to book consults.…
'FORD' Up Your Consult Conversations

'FORD' Up Your Consult Conversations

May 14, 2019 One of our consultants recently mystery shopped three of a client’s competitors. During the fee conversations with…
How to Create a Financial Data Dashboard

How to Create a Financial Data Dashboard

April 30, 2019 Looking for an easier way to review financial data each month? Instead of poring over pages of…
How to Respond to Negative Patient Reviews: A Physician’s Guide 

How to Respond to Negative Patient Reviews: A Physician’s Guide 

April 16, 2019 Negative patient reviews are a fact of life. You can’t avoid them, and you shouldn’t ignore them. Instead,…
6 Things a Good Billing Service Will Do

6 Things a Good Billing Service Will Do

April 2, 2019 Plastic surgeons with a blended reconstructive and aesthetic practice commonly outsource insurance billing to a third party…
What Makes You Worth Your Fee?

What Makes You Worth Your Fee?

4 Steps for Developing a Unique Service Proposition March 19, 2019 When Option A appears to be the same as…
7 Ways to Handle a Patient’s Fear of Scars

7 Ways to Handle a Patient’s Fear of Scars

March 5, 2019 After more than 20 years of asking thousands of patient care coordinators to list the non-financial reasons…
Tame Time Thieves with a Schedule Czarina

Tame Time Thieves with a Schedule Czarina

February 19, 2019 Many people in your office have access to the appointment schedule. But who really “owns” it? Who…
7 Ways to Be Strategic About Discounts

7 Ways to Be Strategic About Discounts

February 5, 2019 Offering rash discounts attracts transaction buyers whose focus is price, not value. They’ll happily take your discount,…
Does Your Fee Quote Need a Facelift?

Does Your Fee Quote Need a Facelift?

January 22, 2019 I find that the start of a new year is a good time to review a few essential…
Best Practices for Showcasing Patients' Results

Best Practices for Showcasing Patients' Results

January 8, 2019 It’s a well-recognized fact that before and after photos play an important role when patients are choosing…
6 Holiday Event Etiquette Tips

6 Holiday Event Etiquette Tips

December 11, 2018 Holiday lights are twinkling and many aesthetic practices are planning their annual patient holiday events. If yours…
10 Best Practices for a VIP Event

10 Best Practices for a VIP Event

November 27, 2018 General information events have become passé and holiday parties are predictable. Patients have been there, done that.…
Retaining Med Spa Patients: The Gift that Keeps Giving

Retaining Med Spa Patients: The Gift that Keeps Giving

November 13, 2018 We often are asked “How can I grow my patient base?” and our first response is “Don’t…
Use These Tips for Team Bonuses

Use These Tips for Team Bonuses

October 25, 2018 Everyone in an aesthetic practice plays an essential role in the sales process. A successful consultation process…
Are You Posting Discounts Right?

Are You Posting Discounts Right?

October 16, 2018 Many aesthetic practices we visit do not. To verify that you are posting correctly, review these three…
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