The Do’s and Don’ts of Discounting

cover_CC_Mar2014_TheDosDontsOfDiscounting_KZ-1CareCredit – March 2014
Karen Zupko

“We aren’t getting as many phone calls as we used to…”

“Fewer patients are scheduling and more are postponing…”

“Website and social media traffic is down…”

Staff comments like these can cause even the most confident plastic surgeon to hastily discount his or her fees. But although it might put one or two surgeries on  the books, reactionary discounting delivers no long-term benefit to your practice.

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