Blueprint for Building a Platinum Plastic Surgery Practice

Platinum is precious and one of the rarer elements on the periodic table. In a community of competitors—some qualified, some not—position your practice and team to be like platinum.

A platinum patient consultation is lustrous and memorable, like the element itself. A platinum practice doesn’t fall victim to “this is what everybody else in town is doing.” Platinum practices are malleable — another key characteristic of this precious metal. If your practice is firmly stuck in “this is the way we’ve always done it,” it’s time to change your thinking. And, is it any surprise that platinum’s symbol on the periodic chart is “Pt?”

Join us for this seven-hour workshop and we’ll show you how to move your practice from copper, silver or gold to the ultimate platinum level. If you implement even half of the principles covered in this course, it is possible to schedule two additional cases a month. Assuming your average professional fee is $5,000, that’s a potential $120,000 in additional revenue — from patients who are already coming in to see you.

You will learn how to achieve an exceptional Patient Acceptance Rate (PAR). And a complimentary pre-workshop assessment will show you how your “selling” style compliments different patients’ “buying” styles. We’ll show you how to modify your approach and appeal to the patient.


7:30 – 8:00 AM     Registration

8:00 – 8:15 AM     Welcome Introductions

8:15 – 9:30 AM     Your Selling Style: How to Flex for Greater Success. You’ll receive your personal profile.

9:30 – 9:45 AM     Break

9:45 – 11:15 AM     First Contacts Count

  • From the first email, phone, or website contact, we’ll help you create replies that attract.
  • Discussing fees on the initial contact:  You can do it with grace and ease!
  • A series of key questions to ask before scheduling an appointment.

You’ll see the benefit of using quick, responsive, sensitive replies to inquiries.  Use techniques for turning callers into patients.  Sharpen your service skills.  See how to answer inquiries about fees tactfully.

See our shocking survey results from the summer of ’17 of dropped leads!

11:15 – Noon     Consultation Style: Tips for Improving the All Important Patient Experience

We’ve seen consultation processes that flow and shine and others that are tarnished.  Learn how to enhance your patient experience by reimagining the schedule on consult days.

  • Reduce no shows!!!  No shows are pickpockets that deprive you of the ability to fill your block time.
  • Platinum Plastic Surgery practices can charge for consults because patients perceive the value.
  • Why calculating your Patient Acceptance Rate (also called “conversion rate”) by procedure is critical to improving the entire consultation process.

Noon – 1:00 PM     Lunch

1:00 – 1:45 PM     Wrap-Up Patient Experience

1:45 – 3:00 PM     The Fine Art of Creating and Presenting Quotes

  • Always remember and never forget that the quote you hand a patient is the last piece of marketing they receive; it is usually the most ignored and unrefined.

Send your quote in with your registration for a complimentary evaluation!

  • We’ve identified seven non-financial reasons patients do not schedule.  Learn to look and listen for these hidden objections and overcome them.
  • Discounting discreetly and bundled pricing:  use sophisticated techniques when presenting fees.

3:15 – 3:30 PM     Break

3:30 – 4:30 PM     BONUS SESSION:  How to Grow Your Non-Surgical Practice

  • Injectable and laser treatments represent the fastest growing segment of services in plastic surgery.
  • Set benchmarks to measure yourself against.  And, discover how capturing casual conversations can make a difference in growing your non-surgical service base and revenue.

4:30 – 5:00 PM     Creative Visualization Works

  • Set SMART goals for making improvements. Specific, Measurable, actionable, realistic and time bound goals written down will make them happen.
Dates and Locations

Workshop Dates at a Glance

CityDateCourse Location

Atlanta, GA

Friday, October 19, 2018Capital City Club Downtown
7 John Portman Blvd. NW

*Special Course Discount Offered to Plastic Surgery Channel members – Contact Mary Corder (312-202-7083) for further details.

Hotel Options
Nashville, TN Chicago, IL Dallas, TX Atlanta, GA

Friday, August 10, 2018

Loews Vanderbilt Hotel
2100 West End Ave,
Nashville, TN
(800) 336-3335

$189 (room block ends 7/16/18)

Friday, August 17, 2018

AC Hotel by Marriott Downtown Chicago
630 N. Rush Street
Chicago, IL 60611
(312) 981-6600
Distance from venue: 2 min (0.1 mi) walking via E. Ontario Street

Hyatt Centric, Chicago Magnificent Mile
633 North St. Clair
Chicago, IL 60611
(312) 787-1234
Distance from venue: 3 min (0.1 mi) walking via E. Erie Street & N. Michigan Avenue

Courtyard by Marriott Chicago Downtown/Magnificent Mile
165 E. Ontario Street
Chicago, IL 60611
(312) 573-0800
Distance from venue: 2 min (413 ft.) walking via E. Ontario Street

Friday, August 24, 2018

The Highland Dallas, Curio Collection by Hilton
5300 E. Mockingbird Ln.
Dallas, TX 75206
(214) 520-7969
Room Block – PCS Film Event: Plastic Surgery Channel – $139.00/night

Friday, October 19, 2018

Hyatt Place Atlanta/Downtown
330 Peachtree Street NE
Atlanta, Georgia, USA, 30308
(404) 577-1980
Across the street from venue.

The Ritz-Carlton
181 Peachtree NE
Atlanta, GA 30303
Distance from venue: 5 min (0.2 mi) via Peachtree Street NE

Hotel Indigo
230 Peachtree Street NE
Atlanta, GA 30303
(404) 523-7600
Distance from venue: 2 min (432.2 ft.)

Meet Your Instructor

Karen Zupko