Will the Real Conversion Rate Please Stand Up?

ASN July 2018 
by Karen Zupko

Everyone agrees that it’s important to understand how many patients seen in consultation actually schedule surgery. Aesthetic surgeons measure their value on it, and patient care coordinators are rewarded for improving it. Nearly every aesthetic surgeon we talk with wants to know what is a “good” conversion rate.

Simple Patient Financing Solutions for Maximizing Treatments

Aesthetic Society News – Fall 2022 
by Karen Zupko

Many aesthetic practices and spas we work with offer patient financing—but you’d never know it. Either there’s nothing mentioned on the Web site or it’s like an Easter egg hunt to find the information. When scheduling, patients raising concerns or questions about fees—are rarely told that financing is offered. Many practices wait and discuss financing only after a patient is seen and wants to schedule. It’s big mistake.

Dropped Leads. Why They Happened and What to Do About Them

ASN Winter 2016 
by Karen Zupko

After mystery shopping over 150 aesthetic plastic surgery practices through their websites and by phone, we've come up with a pattern of kerplunked leads.

Build Better Patient Relationships, Faster, Using the FORD Method

ASN Fall 2014
by Karen Zupko

“How long will I have to stop running after surgery?”